What Is a Walking Billboard?
Mobile Digital Billboards That Go to Your Audience
A walking billboard is a high-brightness LED screen worn as a backpack and carried by a promoter through London's busiest pedestrian areas. Unlike static outdoor advertising that waits for people to walk past, a walking billboard takes your advert directly to the crowds — moving through shopping streets, entertainment districts and event routes at the times when footfall is highest.
GPS Route Proof
Every campaign includes GPS tracking so you can see exactly which streets your advert covered.
QR Tracking
Add a QR code to your advert and track how many people scan it — link to your website, menu, or booking page.
Photos & Video
Receive campaign photos and short video clips as proof your advert ran on the streets.
Eye-Level Impact
Walking billboards reach people at eye level on busy streets — impossible to scroll past or skip.
London Walking Billboard Routes
Choose from London's highest-footfall areas for your walking billboard campaign
Oxford Street
Europe's busiest shopping street — up to 500,000 daily visitors
Covent Garden
Tourist and entertainment hub with theatregoers and visitors
Camden
Creative, alternative crowd — 250,000 weekly visitors
Shoreditch
Tech and creative hub with trend-setting professionals
Leicester Square
Cinema crowds and West End tourists
South Bank
30 million annual visitors along the riverside
How It Works
From booking to campaign report in four simple steps
Book Your Campaign
Choose your route, date and package. Campaigns start from £59 for a 2-hour off-peak test.
Send Your Advert
Upload your image or video creative — we'll format it for our full-HD LED backpack screens. Add a QR code and offer message.
We Walk the Route
Our promoters carry your advert through your chosen London streets at peak footfall times.
Receive Your Report
Get GPS route proof, QR scan data, campaign photos and a summary report after your campaign.
Walking Billboard FAQ
What is a walking billboard?
A walking billboard is a wearable digital screen — typically a high-brightness LED backpack — carried by a promoter through busy pedestrian areas. Your advert plays on the screen as the walker moves through high-footfall London streets, reaching real people at eye level.
How is a walking billboard different from a static billboard?
Static billboards stay in one place and rely on people walking past. Walking billboards go to where the crowds are, move through multiple streets in a single campaign, and can target specific times of day when footfall is highest. They also include QR tracking and GPS route proof, which static billboards cannot offer.
How much does a walking billboard campaign cost in London?
Starter campaigns (2-hour off-peak test) are £59. Shared 4-hour campaigns start from £99 for founding launch slots and £199 for standard. Exclusive dedicated-screen campaigns start from £299. See our pricing page for full details.
Do walking billboards include QR tracking?
Yes. Every Pulse Street Media campaign includes a QR code on the advert screen, and we track the total number of scans. You receive QR scan data in your campaign report alongside GPS route proof and photos.
Can I choose the walking route?
Yes. On standard and exclusive packages you can choose from available London routes including Oxford Street, Camden, Shoreditch, Covent Garden and more. On the £99 founding launch slot you choose a preferred launch batch and we confirm the final route.