Why Covent Garden
Why Advertise on the Leicester Square & Covent Garden Route?
London's premier tourist and entertainment district
Captive, leisure-focused crowd with time to engage
High international visitor footfall year-round
Street performance culture means audiences stop and look
Up to 44 million visitors per year
Potential daily reach
Afternoons and evenings, especially before theatre shows (5–7pm) and weekends
Best campaign times
4 key stops
Leicester Square · Chinatown · Covent Garden · Seven Dials
Best For
Business types that perform well on this route
Campaign Ideas for Covent Garden
Example use cases for this route
Restaurant & Bar Promo
Attract pre-theatre diners with a scan-to-book offer carried through Covent Garden and Seven Dials.
Tourist Attraction
Direct visitors to your attraction, museum or experience with a QR code linking to Google Maps.
Theatre Show Launch
Build anticipation for a new show among the Leicester Square theatre crowd.