What Is Digital Backpack Advertising?
Wearable LED Screens That Reach People at Eye Level
Digital backpack advertising uses wearable, high-brightness LED screens carried by promoters through London's busiest streets. Your advert — whether a static image or a short video — plays on a full-HD display at eye level, reaching pedestrians directly as they walk past. Each screen includes a QR code so passersby can instantly scan to visit your website, menu, booking page or special offer.
Full-HD LED Screens
1080×1920 high-brightness displays designed for outdoor street visibility — crisp, vivid and eye-catching.
Image or Video Creative
Upload a static image or a short video. We format your creative for optimal display on the backpack screen.
Built-In QR Tracking
Display a QR code alongside your advert and track scans — link to your website, menu, app or offer page.
GPS Route Proof
See exactly which streets your campaign covered with GPS tracking data included in every report.
Photo & Video Proof
Receive campaign photos and short video clips showing your advert live on the streets of London.
Targeted London Routes
Choose from London's busiest pedestrian areas to reach your ideal customers where they walk, shop and socialise.
Who Uses Digital Backpack Advertising?
Businesses across London use wearable screens to drive real-world results
Restaurants & Cafés
Drive footfall with scan-to-book QR offers
Events & Entertainment
Fill events with QR ticket links on the street
Retail & Fashion
Get shoppers into your store with QR directions
Gyms & Fitness
Drive trial sign-ups with membership offers
Product Launches
Build street-level buzz with video creative
Agency Campaigns
White-label multi-client campaigns
Digital Backpack Advertising FAQ
What is digital backpack advertising?
Digital backpack advertising uses wearable LED screen backpacks carried by promoters through busy London streets. Your advert — image or video — plays on a full-HD screen at eye level, reaching pedestrians directly as they walk, shop and socialise.
What screen specifications do the backpacks use?
Our digital backpack screens are 1080×1920 Full HD displays with high brightness for outdoor visibility. They accept both image and video creative formats, and we format your content for optimal display before your campaign.
Can I show a video advert on the backpack screen?
Yes. You can upload a video creative and we'll format it for the LED backpack screen. Video adverts are particularly effective for grabbing attention on busy streets. Each advert slot in a shared campaign is 20 seconds.
How does QR tracking work with digital backpacks?
A QR code is displayed on the backpack screen alongside your advert. Passersby can scan it with their phone to visit your website, menu, booking page, app store listing or special offer page. We track the total number of scans and include the data in your campaign report.
Which London areas can I target with digital backpack advertising?
We cover London's highest-footfall areas including Oxford Street, Covent Garden, Camden, Shoreditch, Leicester Square, Edgware Road, Wembley and the South Bank. Custom routes are available on exclusive and agency packages.