Pricing
Walking Billboard Campaign Packages
Three ways to advertise: Shared (your advert rotates with up to 3 other businesses), Exclusive (you own the screen), or Custom / Agency (multi-screen and multi-route). Low-price shared campaigns are grouped by route and time — custom route or timing control requires Standard or higher. All campaigns include GPS proof, QR tracking and location photos.
All campaigns include:
How walking digital billboard campaigns work
Real people carry wearable digital billboard screens through London's busiest streets. Your advert appears on screen while the team moves through your selected route — giving your brand street-level visibility with real foot traffic. Your advert runs in a rotating loop with a small number of businesses, or you can book the screen exclusively. Each shared advert slot lasts 20 seconds, giving people time to read the message and scan the QR code.
Shared vs Exclusive Campaigns
Two ways to use our walking digital billboards — choose the model that fits your goals and budget.
Shared Campaigns
Your advert rotates with a small number of approved businesses. This keeps the price affordable and is ideal for local restaurants, cafés, gyms, events and small businesses.
- Advert rotates with up to 3 other businesses
- 20-second advert slot per business
- Pulse Street Media groups compatible businesses on the same route
- Best for affordable visibility
Exclusive Campaigns
You own the screen for your brand only. This is best for launches, agencies, nightlife, exhibitions, grand openings and brands that need full control.
- One advertiser only — no rotation
- More route and timing control
- Dedicated walker and screen for your brand
- Best for launches, events and high-impact campaigns
Quick Comparison
| Package | Duration | Type | Screens | Est. plays | Price |
|---|---|---|---|---|---|
| Starter | 2 hr | Shared | 1 | ~90 | £59 |
| Founding Launch Slot | 4 hr | Shared | 1 | ~180 | £99 |
| Standard | 4 hr | Shared | 1 | ~180 | £199 |
| Peak | 4 hr | Shared | 1 | ~180 | £249 |
| Extended | 6 hr | Shared | 1 | ~270 | £299 |
| Full-Day | 8 hr | Shared | 1 | ~360 | From £399 |
| Exclusive Brand Walk | 3 hr | Exclusive | 1 | ~270 | £299 |
| Exclusive Peak | 5 hr | Exclusive | 1 | ~450 | £499 |
| Duo Takeover | 4–5 hr | Custom | 2 | ~720 | From £799 |
| Agency / Multi-Route | Bespoke | Custom | 2+ | Tailored | Custom |
Shared Campaigns
From £59Your advert is carried through busy London streets on a wearable digital billboard screen, rotating with up to 3 other businesses. Each slot is 20 seconds.
Starter
2-hour off-peak
A 2-hour off-peak shared test campaign on selected route slots only. Pulse Street Media confirms the final route and time — no custom route, peak hours or weekend slots. For route choice or better timing, choose Standard or Peak.
Screens
1 screen · shared
Est. plays
~90 plays
Best for:
- Testing a new offer
- Small local promotions
- Cafés and restaurants
- Short event awareness
£99 Founding Launch Slot
4-hour shared launch campaign
16 founding slots remaining across launch walks
This is a shared launch campaign. To keep the £99 offer affordable, Pulse Street Media groups up to 4 approved businesses on the same backpack screen, route and time slot. Your advert will rotate in a 20-second slot with other approved businesses.
Public Launch Case Study Required
This discounted launch offer is only available to businesses that agree to be featured as a Pulse Street Media public launch case study. We may use your business name, logo, route area, campaign photos, short proof clips, QR scan results and website/social link in our marketing.
- 4-hour shared launch campaign
- 20-second advert slot
- Maximum 4 advertisers per backpack screen
- ~180 screen plays
- Pulse Street Media scheduled launch route
- QR tracking
- GPS route proof
- Location photos
- Short video clips
- Simple campaign report
- Free advert mockup/review before campaign goes live
If you prefer to keep your campaign private, please choose the Standard Campaign from £199.
Standard
4-hour standard
Screens
1 screen · shared
Est. plays
~180 plays
Best for:
- Steady local visibility
- Small business awareness
- Weekday promotions
Peak
4-hour peak
Screens
1 screen · shared
Est. plays
~180 plays
Best for:
- Lunchtime & rush hour
- Weekend footfall
- Event-adjacent timing
Exclusive Campaigns
From £299Own the screen for your brand only. A dedicated walking billboard activation — ideal for product launches, grand openings, nightlife promotions and major events.
Exclusive Brand Walk
3-hour exclusive
Own the screen for a dedicated walking billboard activation. Best for product launches, grand openings, nightlife promotions, exhibitions and major events.
Screens
1 screen · exclusive
Est. plays
~270 plays
Best for:
- Product launches
- Nightlife campaigns
- Exhibitions and events
- High-impact brand awareness
- Dedicated route takeovers
Custom / Agency
BespokeMulti-screen, multi-route and agency packages with dedicated support and reporting. Ideal for brands that want maximum coverage or recurring campaigns.
Add-Ons
Upgrade any campaign with extra screens, longer durations, premium routes, weekend scheduling and creative services.
Extra Screen
+£150Add a second digital backpack with a walker. Available for approved shared or exclusive campaigns only. Extra screen follows the same route unless agreed.
Extend +2 Hours
+£99Add two extra hours to any shared or exclusive campaign. Subject to walker and route availability.
Premium Route Surcharge
+£50Applies to selected high-demand areas including Oxford Street, Piccadilly Circus and Leicester Square during busy periods.
Weekend Rate
+£40Applies to Saturday and Sunday campaigns.
Creative Design Support
From £49Our team designs your advert, QR code and on-screen layout.
Social Content Pack
From £79Edited short-form clips ready for Instagram, TikTok and ads.
Targeted Packages
Built around how different businesses use street advertising — with relevant creative support, timing and reporting for each.
Restaurants & Cafés
Lunchtime and evening footfall campaigns with QR menu links and offer codes.
EnquireEvents & Launches
Exclusive brand walks for product launches, openings and nightlife promotions.
EnquireGyms & Fitness
Local membership drives with trial-pass QR codes near studios and transport hubs.
EnquireAgencies & Brands
Multi-route, multi-screen activations with dedicated reporting and account management.
EnquireRefund policy — in plain English
You'll get a full refund if your advert is rejected during review, or if you cancel at least 5 business days before your campaign date. No refund is available for cancellations within 5 business days or after the campaign has run. Payment reserves your slot — your advert must pass review before going live.
Read full Terms & Conditions →Please note: Screen plays are not guaranteed impressions. Estimated reach depends on route, time, weather and footfall. Final results may vary.
Need a custom campaign or multi-route package? Enquire →