Why It Works
Walking Billboards for Event Promotion
Reach potential attendees on the streets they walk every day
QR codes link straight to ticket pages — instant conversion
Target routes near your venue for hyper-local awareness
Campaign before, during and after your event for maximum impact
Example advert call-to-action: "Scan to book tickets"
Campaign Use Cases
How businesses use walking billboards in this sector
Music Gig & Festival
Build buzz for a gig or festival with screen advertising on routes popular with your target audience.
Theatre & Show Launch
Promote a new show to the Leicester Square and Covent Garden theatre crowd with a scan-to-book QR code.
Conference & Expo
Drive registrations by reaching professionals on their commute through key London business districts.
Sports Event
Capture the Wembley event-day crowd with time-sensitive promotions before kick-off or showtime.
Recommended Routes
Top-performing London areas for event promotion