Outdoor Advertising in London
The Smarter Way to Advertise Outdoors in London
Outdoor advertising in London has traditionally meant expensive static billboards, bus sides and poster sites — fixed in one location and impossible to measure. Pulse Street Media brings a modern alternative: walking digital billboards that move through London's busiest streets, reach people at eye level, and include QR tracking and GPS route proof so you know exactly what you got for your money.
Mobile, Not Static
Walking billboards go to where the crowds are. They move through multiple streets in a single campaign, reaching far more people than a fixed billboard.
Eye-Level Reach
Static billboards are seen from a distance. Walking billboards reach pedestrians at eye level — directly in their line of sight as they walk.
Measurable Results
Traditional outdoor advertising can't tell you how many people engaged. Walking billboards include QR scan tracking and GPS route proof.
Affordable at Any Scale
London billboards cost thousands per week. Walking billboard campaigns start from £59, making outdoor advertising accessible to small businesses.
Targeted Routes
Choose the exact London areas where your customers walk, shop and socialise — not just wherever a billboard happens to be available.
Shareable Proof
Receive campaign photos and video clips you can share on social media, in pitch decks or with stakeholders as proof of your street-level campaign.
Where Can You Advertise in London?
Choose from London's highest-footfall areas — or request a custom route
Outdoor Advertising FAQ
What is outdoor advertising in London?
Outdoor advertising (also called out-of-home or OOH advertising) includes any advertising that reaches people when they're outside their home — billboards, bus sides, posters, digital screens and walking billboards. In London, outdoor advertising spans high-footfall streets, transport hubs and event venues.
Why choose walking billboards over other outdoor advertising?
Walking billboards offer three key advantages over static outdoor formats: they're mobile (they go to where the crowds are, not the other way around), they're measurable (GPS route proof and QR tracking), and they're eye-level (reaching pedestrians directly rather than from a distance). They're also more affordable than large-format billboards.
How much does outdoor advertising cost in London?
Traditional large-format billboards in London can cost thousands per week. Walking billboard campaigns with Pulse Street Media start from £59 for a 2-hour off-peak test, with full 4-hour campaigns from £99–£199 and exclusive dedicated-screen campaigns from £299. See our pricing page for details.
Can I target specific London areas with outdoor advertising?
Yes. With walking billboards you choose the exact London route — Oxford Street, Camden, Shoreditch, Covent Garden and more. This is more targeted than traditional billboards, which are fixed in one location. You can also time your campaign for specific hours when your audience is most likely to be on the street.
Do you provide proof that my advert ran?
Yes. Every campaign includes GPS route proof showing exactly which streets your advert covered, campaign photos of the screen in action, QR scan data and a summary report. Higher-tier packages also include short video clips.