Why South Bank
Why Advertise on the South Bank & London Eye Route?
One of London's most visited tourist areas with year-round footfall
Captive family and tourist audience walking the riverside promenade
Strong cultural ecosystem — theatres, galleries, markets and attractions
Slow-moving crowd means longer dwell time and more QR scan opportunities
Up to 30 million annual visitors
Potential daily reach
Weekends and school holidays (11am–5pm), summer evenings
Best campaign times
4 key stops
Waterloo Station · South Bank · London Eye · Borough Market
Best For
Business types that perform well on this route
Campaign Ideas for South Bank
Example use cases for this route
Tourist Attraction
Direct South Bank visitors to your attraction or experience with a QR code linking to tickets or Google Maps.
Restaurant & Food Market
Capture hungry visitors near Borough Market with a scan-for-offer QR code.
Cultural Event
Promote an exhibition, festival or cultural event to the South Bank's art-loving crowd.