Why Leicester Square
Why Advertise on the Leicester Square & West End Route?
London's cinema and entertainment heart — home to film premieres and West End shows
Captive audience of tourists and theatregoers with time to engage before shows
High international visitor footfall year-round
Strong evening economy with restaurants, bars and attractions nearby
Up to 250,000 daily visitors
Potential daily reach
Evenings (5–8pm before theatre shows), weekends and premiere nights
Best campaign times
4 key stops
Leicester Square · Piccadilly Circus · Chinatown · Trafalgar Square
Best For
Business types that perform well on this route
Campaign Ideas for Leicester Square
Example use cases for this route
Film & Cinema Promo
Build buzz for a film release or cinema event among the Leicester Square premiere crowd with a scan-to-book QR code.
Restaurant & Bar
Attract pre-theatre and post-cinema diners with a time-limited offer carried through the West End.
Tourist Attraction
Direct visitors to your attraction or experience with a QR code linking to Google Maps directions.